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Design for better Business Cutting-edge creativity and innovation lead to business success. In a competitive world, high quality design is increasingly a differentiating factor. Good design is not just a matter of flair or an occasional flash of inspiration - it is an ongoing, systematic process. Businesses today face an increasingly stark choice. They can aim simply to be the cheapest - and leave themselves vulnerable to being beaten on price. Or they can achieve secure growth with design at the heart of their strategy, acting as a catalyst to completely new offerings. In a choppy economic climate, the need to use design becomes even more acute. Well managed design can help you ride the wave when next it comes. Success does not happen by accident, it happens by design. |
